Like sands through the hourglass, so are the Days of our Lives… For over forty years, those words, spoken by the late Macdonald Carey, have introduced and underscored one of daytime drama’s rare mainstays. NBC’s Days of our Lives , which celebrated it’s 40th anniversary on November 8, 2005, first premiered as a half-hour drama in 1965 and expanded to an hour ten years later. Today, it remains a consistent favorite among viewers of daytime television serials. It is the powerhouse of NBC’s soap opera lineup and a true classic in television history. In its lifetime years, Days of our Lives has generated numerous Emmy Awards, Soap Opera Digest Awards and People’s Choice Awards.
The show’s success derives from its consistent commitment to excellence in writing and storytelling, supported by a diverse ensemble of performers, and an uncanny knack for anticipating viewer interests. From demonic possessions and baby switches to exciting teen stories and classic love triangles, Days of our Lives remains a perennial favorite among viewers of all ages. Filmed in Burbank, California, Days of our Lives is set in the fictitious midwestern town of Salem. The core families are the Hortons and the Bradys, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama. Original cast member Frances Reid continues to star as Alice Horton. Days of our Lives is produced by Corday Productions Inc. in association with Sony Pictures Television. Executive producer, Ken Corday, is following in the tradition of his parents, Betty and Ted Corday, who co-created Days of our Lives and helmed the series for many years.