Impressionism the play is slated to make its debut in Broadway shortly. The main attraction of the play is the comeback of two talented and well known actors on stage. They are Jeremy Irons and Joan Allen. The plot of the play revolves around a gallery owner and photojournalist meeting and mending their ravaged lives. Their co stars in the drama are Andre De Shields and Marsha Mason.

It is after a very long time that Ms. Allen will be making a return to Broadway. Earlier she charmed the viewers with her performance in The Heidi Chronicles. That was way back in 1989. Jeremy Irons also proved his mettle in acting with The Real Thing around 25 years back. He won the Oscar award for his role in Reversal of Fortune. Ms. Allen got nomination for the Academy awards thrice. The production has every possibility of becoming a visual treat. The storyline is not out of the world though.

The marketing and tourism office in New York launched a communications campaign on Friday for boosting the ticket sales in Broadway. It has been done to deal with the effects of economic turmoil. George Fertitta, the NYC and Company CEO said in his statement that the residents and tourist need more encouragement for boosting the prospect of the industry.

As a mater of fact, more than two dozen shows will be arranged in the next few months. It is after a long time that noted Tony Award winner actors Jeremy Irons and Joan Allen are returning to Broadway. The world premier of the play will take place at Gerald Schoenfeld Theatre in March, 2009. However the preview performance will begin on February 28.

A Broadway show is pivotal to one's visit in New York City. In spite of the grave economic situation, Broadway is witnessing a busy season. A number of new productions are in the way as per the sources. Some of the all time favorite dramas are going to be used by production houses this season also. Among them Beckets' Waiting for Godot and the reincarnation of West Side Story are important. Some of the heavyweights like Jane Fonda are involved in some of the upcoming Broadway productions.

Charlotte St. Martin, the Broadway League exec director said that some fresh new productions are making their presence felt. The demand of Broadway play has not declined much despite the economic recession the country is going through. Last year the business in Broadway was reasonably good. However there are some industry veterans who feel that tough time lay ahead.

It has been learnt from reliable sources that $941 million was grossed by Broadway in the last year. The fresh ad campaign will be launched this month. The various mediums like Internet and video will be used to motivate the viewers. For more information on the play one can see the site impressionismtheplay.com.